The Taj Mahal Hotel & Casino in Atlantic City, a Trump Entertainment Resort, needed a form of advertising as dazzling as their hotel and location right of the famous Atlantic City Boardwalk. To achieve their vision, they turned to the SSI Creative Group to install a digital display.
Chuck Jacques, president of SSI Creative Group, knew Taj Mahal required equipment for a digital display that could withstand the unstable coastal environment the hotel’s location experiences.
When reviewing their options, SSI Creative Group chose a Daktronics LED video display. Built for high performance, the Daktronics outdoor LED video display has multiple layers of outdoor defense, including: protection against extreme cold, blistering heat, corrosive salt, and heavy precipitation.
“When SSI was tapped to do the Atlantic City Taj Mahal video display project, we knew we needed equipment that must withstand the unstable coastal environment that Atlantic City experiences,” said Jacques.
Along with the quality and reliability of Daktronics equipment, Taj Mahal is able to expand their sophisticated brand image with an advanced technological marketing medium.