Wow, what an incredible semester it has been. As most of you know, I’m an advertising major at South Dakota State University. This year, we were presented with the challenge to come up with a full repositioning campaign for Mary Kay, a national direct-selling makeup company.
Our challenge was to increase awareness and positive perception for Mary Kay makeup to female Millennials (18-25). We were also asked to increase consideration for product purchases and business opportunities.
After many long days and nights of working with an amazing group of talented classmates and friends, our hard work payed off. We won the competition! I’m so proud of this group. This experience has been unforgettable and I can’t wait to see what’s ahead for each of us. Go Team Spark!